Director of Lifecycle Marketing

I build lifecycle systems that move patients from inquiry to treatment.

I'm a lifecycle marketing leader with 10+ years building nurture, CRM, attribution, and automation systems across healthcare and complex B2B. I connect marketing, intake, ops, and data so high-consideration journeys move forward instead of falling through the cracks.

Role fit LinkedIn

About

Built for what Metro Vein Centers needs next.

Metro Vein Centers is scaling across 70+ clinics, 8 states, and a patient journey that depends on connected moments: inquiry, booking, attendance, treatment, reviews, and reactivation.

That takes more than campaigns. It takes HubSpot governance, clean handoffs, lifecycle measurement, and communications that reflect what actually happens across intake, RCM, Tech/Data, and Operations.

I've done this work in healthcare and high-consideration B2B: nurture strategy, CRM-connected automation, funnel reporting, attribution cleanup, handoff SLAs, and campaign QA. This role is the work I do best.

Impact

Lifecycle work tied to measurable outcomes.

Selected results from nurture programs, CRM automation, attribution systems, and lifecycle governance in healthcare and B2B.

177%Digital-sourced opportunity growth YoY

23%YoY lead growth

115%Revenue growth from integrated campaigns

81%Pipeline growth through SEO, paid, attribution, and lifecycle automation

Role fit

Lifecycle leadership for MVC's patient journey.

Patient lifecycle ownership, HubSpot governance, testing, compliance, and the cross-functional bridge between Marketing, Intake, RCM, Tech/Data, and Operations.

Patient lifecycle ownership

Map dropoff across email, SMS, intake, front desk, in-clinic, and post-treatment touchpoints. Prioritize interventions across booking, attendance, completion, reviews, and reactivation.

HubSpot as connective tissue

HubSpot-certified with deep experience in segmentation, workflow QA, data hygiene, lead routing, CRM integrations, and lifecycle governance from first touch through outcome.

KPIs, testing & incrementality

Built funnel reporting, scorecards, dashboards, and testing regimens across nurture programs. Comfortable designing A/B tests and holdouts that measure causal lift, not just topline movement.

Intake, RCM & ops alignment

Partnered with sales ops and cross-functional teams on lead definitions, handoff SLAs, feedback loops, and campaign-to-pipeline reporting that exposes where conversion breaks down.

Governance, consent & compliance

Experience in regulated healthcare marketing, including suppression logic, consent architecture, preference handling, UTM governance, audit-ready documentation, and compliant team workflows.

Hands-on leadership

Led distributed teams and specialists while staying close enough to QA workflows, troubleshoot data issues, pressure-test campaign logic, and coach stronger execution.

Marketing stack

Hands-on with the systems MVC runs on.

HubSpot as the lifecycle operating system. Salesforce for CRM. GA4 and GTM for attribution. Zapier for automation across marketing, intake, and ops.

I'm comfortable in the details: workflow QA, segmentation logic, field mapping, campaign taxonomy, dashboards, suppression rules, and the reporting questions that expose where the funnel is leaking.